New Imaging Technology “Hands On” at the 6Sight Future of Imaging Conference

New Tech Fair and 6Sight Theater Featured at Evening Reception in
Monterey Bay Aquarium

Exhibitors Will Demonstrate New Technologies That Will Empower the Next Generation of Digital Cameras and Camera Phones

SAN MATEO, Calif. – October 5, 2006 – Sales of image capture devices including digital cameras and camera phones are undergoing explosive growth, with sales projected to rise from 85 Million units in 2000 to 1 Billion units in 2008. This phenomenon is driving massive R&D investment, and many of the latest and most promising innovations in imaging software and hardware from throughout the industry and around the world will be demonstrated live at the 6Sight™ New Tech Fair during the evening reception of the 6Sight conference at the Monterey Bay Aquarium in Monterey (CA) the evening of October 24, 2006. Information about the two day imaging technology conference can be found at: http://www.6sight.com.

Attendees will have opportunities to examine the new imaging technologies and to interact with their developers in a relaxed environment, while enjoying the world-famous displays of the Aquarium, a program of entertainment in the movie theater featuring outstanding examples of user-generated visual content, and an array of gourmet food and refreshments.

Several of the innovations on display will demonstrate the ongoing revolution in lens design and capabilities. Over the past ten years, photographic cameras have almost completely transitioned from silver halide film to electronic sensors. But the other key component — the lens — has remained largely unchanged... Until now. The cell-phone industry, with its huge demand for embedded cameras, is driving a broad set of new requirements for miniaturized, rugged, low-cost, low-power, high-performance lenses. As they come to market, the superior value proposition of those lenses — liquid lenses, specialized software-enhanced optics and more — will threaten to displace traditional optics in cameras of all types.

• Artificial Muscle of Menlo Park, CA (www.artificialmuscle.com) will present their new revolutionary DLP-95 auto-focus lens positioner. Based on their patented ElectroActive Polymer Artificial Muscle (EPAM™), AMI is introducing a reliable, battery-friendly, lightweight alternative to conventional electromagnetic actuators such as voice coils or steppers.
• DxO of Paris, France (www.dxo.com) will present “Silicon Powered Optics” an advanced IP solution based on a revolutionary co-design of the optics and the ISP chain.
• InvenSense of Santa Clara, CA (www.invensense.com) will present the first single-chip, dual-axis gyroscope for cameraphone image stabilization, designed and priced for volume manufacture
  Johnson Electric of Hong Kong (www.johnsonelectric.com) will show Nanomotion's NanoLens and NanoZoom technologies. NanoLens is the fastest and most accurate Autofocus camera module while NanoZoom is the only zoom designed for small handsets, featuring x3 zoom in an extremely compact space with high design flexibility.
• New Scale Technologies of Victor, NY (www.newscaletech.com) will present the world’s smallest linear motor, piezoelectric SQUIGGLE motor, which adds both autofocus and optical zoom to phone cameras and offers 10x better force and resolution than micro-motors twice its size.
• Varioptic of Lyon France (www.varioptic.com) will demonstrate the world's smallest commercial liquid lens camera module - 2mp autofocus

Numerous other innovative technologies will be displayed, including:

• Avago of San Jose, CA (www.avagotech.com) will show PhotoPrint™ (enhanced camera phone pictures for printing), a fully on-chip autofocus solution and ultra small 1.3MP and 2MP phone cameras.
• CAP-XX of Sydney, Australia (www.cap-xx.com) supercapacitors provide enough LED flash power for 2+-megapixel camera phones to take high-resolution pictures in low light. CAP-XX will demonstrate its LED BriteFlash vs a xenon flash solution.
• Corel of Ottawa, Canada (www.Corel.com) will introduce Corel Snapfire and Corel Snapfire Plus, the smart alternatives to traditional digital camera software.
• Exclaim of Trenton, NJ (www.pictavision.com, www.exclaim.com) will present Pictavision, a portfolio of mobile phone photo and video uploading, viewing, camera control, messaging, printing and gaming apps available on over 150 handset models.
• Hewlett-Packard of Palo Alto, CA (www.HP.com) will present new and more efficient photo printing from camera-phones to an HP PhotoSmart Printer.
• LifeSize™ of Austin, TX (www.lifesize.com) will demonstrate high definition video communications products that combine exceptional quality, user simplicity and administrator manageability to make human interaction a more productive, true-to-life experience.
• Mobile Imaging and Printing Consortium (MIPC) of Escondido, CA (www.mobileprinting.org/home) will be on hand to discuss its role in enabling interoperability and the resultant ecosystem between mobile phone cameras and printers. See for yourself how easy it is print photos with products from participating handset and printer companies.
• Nethra Imaging of Cupertino, CA (www.nethra.us.com) will present a smart phone reference platform with an autofocus 3-megapixel camera.
• PerkinElmer of Wellesley, MA (www.perkinelmer.com) will debut a new Xenon Flash Module, which delivers superb DSC photographic quality to the camera phone.
• SimpleStar of San Francisco, CA (www.simplestar.com) will present PhotoShowTV, the ultimate PhotoShow viewing experience and PhotoShow.com, the fastest, easiest way to make PhotoShows online – no software to install – from any PC or Macintosh.
• ShoZu of London, England (www.shozu.com/portal) will present their patented mobile services including: ‘Share-It’ and ‘ZuCasts’ where users can, in one-click, up load their photo and video images to the web and subscribe to web content downloaded to their mobile phone.
• Webshots of San Francisco, CA (www.webshots.com) will debut its site redesign and new features, including video integration.

6Sight is hosted and produced by Future Image Inc., and co-hosted by the two leading imaging industry associations: PMA (Photo Marketing Association International) and I3A (International Imaging Industry Association). A limited number of New Tech Fair exhibition opportunities are still available by contacting jbyrd@futureimage.com. To learn more about 6Sight, download the podcast of Digital Imaging Digest Editor Jennifer Kruger's interview with Alexis Gerard, president and founder of Future Image; Lisa Walker, president of I3A; and Chad Munce, group executive, digital imaging markets, PMA (http://www.6sight.com/news.html).

About 6Sight
6Sight (www.6Sight.com) is a two-day executive event focused on the explosive global spread of imaging technology, and its potential for exciting new opportunities to improve people’s lives in the personal, work, and community spheres. It is hosted and organized by Future Image, Inc. publisher of The Future Image Report since 1993 and host of the Mobile Imaging Summit executive conferences, and co-hosted by the two leading industry organizations in imaging — the International Imaging Industry Association (I3A) and the Photo Marketing Association International (PMA). The annual event brings together technologists, marketers, futurists, artists, educators, customers and members of the media for a program emphasizing innovative use cases, breakthrough technologies, and creativity. The inaugural 6Sight conference will be held on October 24 and 25, 2006 in Monterey, Calif. in conjunction with the 6th edition of the Mobile Imaging Summit conference. The event is supported by the world’s leading photo and telecommunications associations including photokina, MIPC and the 3G Congress. For information about participating in 6Sight, please email Joe Byrd, Future Image’s VP of Conferences & Alliances at JByrd@FutureImage.com.

About Future Image
San Mateo, CA-based Future Image, Inc. (www.futureimage.com) is the leading independent center of expertise on the convergence of imaging, technology and business. Future Image hosts the 6Sight and Mobile Imaging Executive Summit conferences, and publishes two continuous information services, The Future Image Report which monitors the impact of new technologies on the imaging industry as a whole, and the Future Image MIR (Mobile Imaging Report) which focuses on camera-phones and the intersection of imaging and wireless communications. Future Image also underwrites and publishes primary research studies on the impact of emerging imaging-focused technologies or business trends, and provides consulting services to vendors, investors and large-scale users. Future Image is the official information and research partner of the International Imaging Association (I3A).

About the International Imaging Industry Association (I3A)
I3A is the leading global imaging industry association, driving growth of and setting standards for the photographic and information imaging markets. As the industry focal point, I3A offers a framework and environment where members can quickly find resources to solve critical issues and develop market solutions. Members of I3A work together to find common ground for advancing the industry and to enable better products and services for their customers.

I3A is an accredited Standards Developing Organization, serving as secretariat for the International Organization for Standardization Technical Committee 42 (ISO/TC42) on Photography, and as administrator for the USA Technical Advisory Group for this committee. Information about I3A can be found on the World Wide Web at www.i3a.org or by phone at 914-285-4933.

About PMA
For 81 years, PMA® has served as an international trade association for the changing needs of the expanding photo imaging industry with more than 20,000 members in 100-plus countries, headquartered in Jackson, Mich. In addition to the United States, there are membership offices in Australia, Brazil, Canada, Germany, Italy, Latin America, New Zealand, Russia and the United Kingdom.
PMA membership is open to any firm doing a substantial portion of its business in photo imaging retailing, scrapbook and custom framing retailing, processing (digital and silver halide) or service work. Cooperating memberships are held by firms that manufacture or distribute products or services for the imaging industry. PMA provides more than 100 services to its members, and holds the world’s largest annual international photo imaging trade show, typically drawing well over 600 exhibitors and 20,000-plus attendees.

 
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Media Contacts: Future Image 520 South El Camino, Suite 206A San Mateo CA 94402 V: +1-650.579.0493 F: +1-650.579.0566 Joe Byrd JByrd@FutureImage.com PMA Tom Crawford TCrawford@pmai.org 800-762-9287

I3A Judith Vanderkay Virtual, Inc. jvanderkay@virtualmgmt.com +1-781-876-6208 www.i3a.org